I ran a couple of Instagram ads for my new sock brand—got lots of likes, barely any sales. Not sure if I messed up the targeting or if ads just don’t hit like they used to. Has anyone here actually seen a solid return from social ads recently?
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Just passing through but this caught my eye. I don’t run a shop or anything, but I do follow a bunch of indie brands and always notice the ones that interact more with their followers seem to build a real community. Ads are everywhere now, so I guess people want more than just a photo and a price. Interesting to see the behind-the-scenes of what goes into building these stores. Makes you appreciate small biz hustle a lot more when you realize it’s not just “post and sell.”
launched a small store selling handmade skincare and spent my first month’s budget on Facebook and Insta ads. The traffic looked great, but sales? Meh. What ended up working was mixing ads with content—tutorials, customer stories, that kind of stuff. Once people started recognizing the brand, conversions picked up. You might like this read: https://www.harnessmagazine.com/7-tips-for-emerging-e-commerce-businesses-that-actually-work/ — it’s got a few solid ideas that helped me rethink my strategy. I’d say social ads can work, but only if there’s a story or trust built around the product.